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Cleveland: Downtown: The Beacon / 515 Euclid Avenue

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The juxtaposition of different eras and styles tends to be more obvious and dissonant when there are fewer buildings - but as the skyline continues to evolve and grow over time, I think the diversity can make things  more dynamic and interesting. I like the contemporary leanings of the Hilton. 

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48 minutes ago, CleveFan said:

The juxtaposition of different eras and styles tends to be more obvious and dissonant when there are fewer buildings - but as the skyline continues to evolve and grow over time, I think the diversity can make things  more dynamic and interesting. I like the contemporary leanings of the Hilton. 

The International Style is contemporary.

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25 minutes ago, Terdolph said:

The International Style is contemporary.

I think an architectural historian would disagree with this statement.  They're still being built, but the style is definitely 20th century.  Its the mid-century modern of commercial towers.

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On 8/9/2019 at 8:01 PM, Frmr CLEder said:

I'm not referring exclusively to the panels. If anything, they significantly add to what would otherwise be a very mediocre building.  I'm referring to the building as a whole; particularly in comparison to other recently completed, or buildings under construction (Hilton, Lumen).

I think the concept of "budget" seems to have escaped you here when considering the context/scope of this project...

 

Hilton is a multi-billion dollar company and that project encompassed a 600 room facility (with a standard booking bringing in $200+ a night). The Beacon is, by all accounts, an apartment complex marketed to young professionals offering ~187 units. The Beacon's scope (and budget) was never meant to compete with the likes of a downtown Hilton - or even the Lumen for that matter. 

 

The Hilton's budget was $110 Million dollars more than the Beacon's projected cost and also had the backing of a Fortune 100 company...

 

As mentioned by someone else above, potential projects like the SW HQ or NuCLEus are likely to be much more momentous.  

Edited by BJBaes
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2 hours ago, BJBaes said:

I think the concept of "budget" seems to have escaped you here when considering the context/scope of this project...

 

Hilton is a multi-billion dollar company and that project encompassed a 600 room facility (with a standard booking bringing in $200+ a night). The Beacon is, by all accounts, an apartment complex marketed to young professionals offering ~187 units. The Beacon's scope (and budget) was never meant to compete with the likes of a downtown Hilton - or even the Lumen for that matter. 

 

The Hilton's budget was $110 Million dollars more than the Beacon's projected cost and also had the backing of a Fortune 100 company...

 

As mentioned by someone else above, potential projects like the SW HQ or NuCLEus are likely to be much more momentous.  

I thought the Hilton - Cleveland Downtown was financed by Cuyahoga County and Hilton was selected by the county as operator. 

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3 minutes ago, Frmr CLEder said:

I thought the Hilton - Cleveland Downtown was financed by Cuyahoga County and Hilton was selected by the county as operator. 

 

That's correct.

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"Fascism begins the moment a ruling class, fearing the people may use their political democracy to gain economic democracy, begins to destroy political democracy in order to retain its power of exploitation and special privilege." -- Tommy Douglas, Scottish-born Canadian Baptist minister and the seventh Premier of Saskatchewan

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8 minutes ago, Frmr CLEder said:

I thought the Hilton - Cleveland Downtown was financed by Cuyahoga County and Hilton was selected by the county as operator. 

Sounds right to me, as well. Just stating the scopes and budgets are vastly different. I'd think that the projected revenue kickback for the city is in a totally different stratosphere for the Hilton.  

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Some iPhone photos of a tour I took today. So here are some take-a-ways. 

 

1. The balcony level is fully leased and currently has a five year waiting list.

2. The color schemes of each apartment (dark + shiny/light wood finishings) alternate each floor.

3. Each apartment is smart; meaning you download an app and you can control the lighting, temp, etc. 

4. The building is 20 percent leased.

5. "Apparently" a fruit store is going into Nucleus. 😉

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47 minutes ago, ASPhotoman said:

 

5. "Apparently" a fruit store is going into Nucleus. 😉

 

 

I don’t buy that for a second!  BUT, if true, you’ve got the scoop (errr...bite? 😉) of the decade, @ASPhotoman

 

Great photos and tour. Honestly looks good and SO glad to finally see an apartment project in Cleveland without carpet. Impressions bode well for what we can expect for NuCLEus. Certainly...thinking different 🤣

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6 minutes ago, Frmr CLEder said:

Great pictures. It looks like interiors have high-quality appliances/fixtures.

Thank you! Nothing felt cheap about these places at all. 

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Wow!  Very nice pictures... and it must be early or I haven't had enough coffee because it took me a good couple of minutes to figure out what fruit store meant 🤔😂

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1 minute ago, ASP1984 said:

Those pictures are enough to make me want to move back to Cleveland.

Hmmm maybe I'll actually take my camera next time and go through other apartments soon to be leasing downtown. Maybe I can do my part in getting people back to town. 😉

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On 6/27/2019 at 10:13 AM, KJP said:

Stark rep at 5th Annual CRE Summit just said Beacon began soft leasing (no advertising) in February. Got 550 prospects right away. Building is now 60% preleased. Stark rep anticipates building will fill its 187 units within first year of opening. 

According to a June post Beacon was 60% pre-leased. This contradicts todays post that it is 20% leased.

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2 hours ago, simplythis said:

According to a June post Beacon was 60% pre-leased. This contradicts todays post that it is 20% leased.

Perhaps I misunderstood and what they meant is 20% of the building was currently occupied. 

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5 minutes ago, ASPhotoman said:

Perhaps I misunderstood and what they meant is 20% of the building was currently occupied. 

Correct. I'm pretty sure the building is currently 20% occupied. 60% of the building is reserved, so another 40% still need to choose whether or not they're moving in. (Or maybe their rooms aren't finished yet)

Edited by CLE_Millennial
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1 minute ago, CLE_Millennial said:

Correct. I'm pretty sure the building is currently 20% occupied. 60% of the building is reserved, so another 40% still need to choose whether or not they're moving in. (Or maybe their rooms aren't finished yet)

Thanks for clarifying. I thought 20% seems a bit low considering how nice these are.

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The more I see of this project the more I like it.

 

It baffles me how this turned out so well yet how badly Stark seems to be fumbling with Nucleus.

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Great photos @BJBaes looking through the different views- it'd be tough to nail down which direction I'd want to face! The apartments and views look great!

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19 hours ago, ASPhotoman said:

The balcony level is fully leased and currently has a five year waiting list.

 

If true - I find this quite impressive.  Here's a screenshot of pricing for a 1,000 sqft Terrace unit.  $3,417 ?! Can that be right?

Screenshot_20190816-190354_Chrome.jpg

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13 hours ago, West153 said:

 

If true - I find this quite impressive.  Here's a screenshot of pricing for a 1,000 sqft Terrace unit.  $3,417 ?! Can that be right?

Screenshot_20190816-190354_Chrome.jpg

That seems incredibly high for a 1x1 (even a 2x2). My rent in a (2x2) in downtown MIA, brand new building, 24th floor, all stainless steel, hardwood floors, 500 ft2 balcony, floor to ceiling windows, pool/jacuzzi, gym, social room with great views of SOBE, cruise ship channel/ocean and downtown is 2/3 the price.

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13 hours ago, West153 said:

 

If true - I find this quite impressive.  Here's a screenshot of pricing for a 1,000 sqft Terrace unit.  $3,417 ?! Can that be right?

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Yeah, that seems to be right. The first one in my photos was with the two walls of windows I believe went for $3k/mo. I believe they said the level with balconies were close to $5k/mo.

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"Fascism begins the moment a ruling class, fearing the people may use their political democracy to gain economic democracy, begins to destroy political democracy in order to retain its power of exploitation and special privilege." -- Tommy Douglas, Scottish-born Canadian Baptist minister and the seventh Premier of Saskatchewan

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I wish one of “Stark’s other tweets” was about how Nucleus was actually going forward. 

And specifically on the Beacon, I’ve been wondering if we’re still going to see the signage atop the Tower. 

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Great photos, thanks ASPhotoman.  The place looks really nice.  And you were able to capture a flying saucer over the city in Photo #3--I knew they were real!

 

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On 8/16/2019 at 7:52 AM, ASPhotoman said:

Thank you! Nothing felt cheap about these places at all. 

And didn’t someone say upthread “looks cheap” 😂.  Those are great photos thanks for sharing. Those floor to ceiling windows really open those apartments up.

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On 8/29/2019 at 2:39 AM, Sapper Daddy said:

And didn’t someone say upthread “looks cheap” 😂.  Those are great photos thanks for sharing. Those floor to ceiling windows really open those apartments up.

Interiors are impressive. Still not a fan of the exterior, except at night.

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