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Forest Fair Mall / Cincinnati Mills / Cincinnati Mall

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Cincinnati Mills will be a 1.5 M sf GLA market-dominant retail and

entertainment destination featuring up to 15 anchors, more than 200

specialty retailers as well as a variety of theme restaurants, casual

dining and family attractions.

 

600 Cincinnati Mills Drive

Cincinnati, OH 45240

 

NEW STORES ANNOUNCED FOR CINCINNATI MILLS

Family entertainment destinations PBS KIDS Backyard and

A Place to Grow to Join Center

 

The Mills Corporation, a leading developer of innovative retail and entertainment destinations, announced new tenants today for Cincinnati Mills, the highly anticipated 1.5-million-square-foot retail, dining and entertainment center set to open on August 19, 2004 in Cincinnati.

 

Cincinnati Mills will ultimately feature 200 retailers including 15 anchor stores, a wide variety of in-line retailers, theme restaurants, and family attractions. Retailers coming to the center include Aeropostale®, GUESS? Factory Store®, Nine West® Outlet, Welcome Home®, Bath & Body Works®, Charlotte Russe®, Forever 21®, Rave, Finish Line®, and Zales®, the Diamond Store Outlet.

 

Read full release here:

http://www.cincinnatimills.com

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All I have to say is WOW! I mean I was expecting an improvement but wow. I went to the original Forest Fair Mall before Mills Corp bought it and gutted it so I know what it used to look like. It was am amazing transformation and I can say that Cincinnati finally has a destination shopping center. What puts the icing on the cake is that it is a "reuse" project that saved a rotting facility in a high traffic part of the region. I think the mall is unique enough that it won't compete with Tri-County. The stores are quite different and the mall doesn't offer a conventional Department Store even though Kohl's is as close to a department store as one can get.

 

The one think you will notice when you go there is foot traffic, I guess time will tell if it lasts but the place was bustling during the grand opening weekend. We spent too much money in the Wilson Leather Outlet. They had suede jackets for freaking $29.99.

 

Did anyone else go?

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i checked it out last weekend. Im new to cinci, so I was expecting a NEW mall but it looked like any old mall to me. It was obvious it was once another mall. dirty carpets and old fixtured in most stores. what happened? how long was it closed.

 

the mills corp has an outlet mall where I moved from (philly). this one didnt seem to be an outlet except for the of 5th store.

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There were many things that led to the downfall of the mall, which fully opened in 1989.

 

DeadMalls.com has a lot of information and commentary on it and it's worth a read:

DeadMalls.com - Forest Fair Mall

 

I haven't been to the reopening yet. I may be going tomorrow, so I may have more to say within a couple of days.

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I went and checked out the new Cincinnati Mills this past weekend. The Mills Corporations did a pretty good job of getting some stores in there, getting shoppers in there to check it out, and remodeling the place (but lets be honest, its still a pretty typical mall—just brighter colors). Other than maybe the Guess outlet store, there really isn’t any new stores in there that I would want to go back to. I’ll be surprised if a lot of the stores stay in business. I wonder if the Mills just wanted to get a tenant in a space and hope that something better comes along later. It was funny how many of the stores’ names end with “More.” As in more crap. Art and More. Hats and More. Tools and More. Your Dollar Store with More. If you want a print of cats playing poker like you would win at the county fair, Art and More is definitely your place. If the Mills was targeting the value shopper, I think may have done a good job. I’m not sure if I’ve ever seen so many people wearing Confederate flag T-shirts, and being from Dayton that is saying a lot. I assume most of them were going to Bass Pro and then running over to check out Tools and More…probably skipping over the Saks Off 5th store on they way.

 

It does seem like they did a good job adding attractions for kids. There are a few new play areas. Also, there was a bug store that seemed pretty popular with kids (but I’m not sure if anyone was actually buying anything.) Maybe that mall will become a hit with parents, but it didn’t really do too much for me.

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^ Huh, did we go to the same mall? I thought they did an excellent job. I have been to Gurnee, Sawgrass, Opry, and St. Louis Mills so I have seen the Mills product which is better than the typical mall but I thought Cincinnati Mills was a "destination mall". It is not Kenwood if that is what some of you were looking for. Mills malls tend to be more on the "outlet side".

 

Things that normal Mills Malls have that I wish Cincinnati Mills had:

 

Rainforest Cafe

Nautica Outlet/Company Store

Osh Kosh Outlet/Company Store

Bass Outlet/Company Store

Timberland Outlet/Company Store

 

Being that Jeffersonville Outlets is down the road and most of those stores are located there, I am sure effects Mills corps lure for this place.

 

It looked like a "new mall". Old carpet? The entire place was refloored in wood and "new" carpet. The biggest disappointed was the Johnny's Toys where they didn't redo the old Elder Beerman and you can tell it was an old department store with yes old carpet, other than that everything was new.

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They have a Johnny's Toys? That's it, I'm going the next time I come to town! I used to frequent the one in Greenhills, because it was the best place to buy model rocket stuff.

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Yeah, I'd have to say they did a nice job redoing the common areas. The carpet and flooring all seemed nice and I didn't notice it being dirty. I didn't really pay as much attention in the actual stores, so maybe that's where it was.

 

Also, I almost forgot there is a Neighborhoodies store in the mall, which in and of itself is really cool, but considering their only other stores are in Hollywood and Manhattan it is even cooler. I assume that the Mills must have given them a pretty sweet lease. I'm sure these stores will start popping up in more (if not most) Mills properties.

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They have a Johnny's Toys? That's it' date=' I'm going the next time I come to town! I used to frequent the one in Greenhills, because it was the best place to buy model rocket stuff.[/quote']

That place ruled. I used to go there every birthday and go into the castle to get my free shitty toy!

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Yeah' date=' I'd have to say they did a nice job redoing the common areas. The carpet and flooring all seemed nice and I didn't notice it being dirty. I didn't really pay as much attention in the actual stores, so maybe that's where it was.

[/quote']

 

yeah, the dirty carpet/floor places I noticed were at an arcade with a rollercoaster (cant remember the name), and Mediaplay, which is one of the worst cd stores i've been to. Those were the first places I went, expecting a new mall. Other than that wing of the mall though, it did look new. again, I didnt realize it was a re-done mall since I just moved here.

 

I did go the kenwood mall yesterday for hte first time. big shoe sale at dillards!

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^ You are talking about Wonderpark or something like that. They did not redo that store. That was one of the few tenants that was there before Mills bought them.

 

It is a cool place though, we are looking into having our daughters birthday party there.

 

WhoDey, The Johnny's Toys is in the old Elder Beerman. It is a full department store of stoys although it is very poorly laid out. It was really a weak attempt to rehab the interior. The original floor, carpet and ceiling tiles are still there. It is no Jonny Toys like the cool one with the outdoor train in Covington.

 

All in all I give it a B+

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There are like 5 sports stores in this mall. If you are looking for sports stores then Cincy Mills is the place to go but there is no way a mall can sustain 5 sports stores.

 

Dayton's Cardboard Collectables opened a huge store in the mall and the great Steve and Barry's is still across from the food court.

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I haven't been to this one but I have been to Potomac Mills in Northern Virginia and Anne Arundel Mills in Maryland and both are very nice. I like the neighborhood approach. It is going to take a while for it to catch on in Cincy. People need to go to it to understand how it is different from Tri-County or Florence. It should do really well here. Mills usually does its homework.

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Indeed. In fact when I was driving through B-more, I was on 100 and passed Arundel Mills so I decided to stop for 20 minutes and walk through it to compare it to the new Cincy Mills. I thought Cincy Mills actually looked better. Cincy Mills is 2 stories so it isn't the typical racetrack look of a mills, although Gurnee Mills is shaped like a $ sign.

 

Never saw the Potomac Mills but I did pass an Ikea on I-95/495 and someone told me it was near that nasty big box store that urban people seem to love.

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i went to da grand opening..i alwayz like goin to steve & barrys to get some cheap clothes where everything $8..da mall was tight plus it got a music equip store in it w/ equip in it..which more malls need them..da name tight too i think..the only thing is when their starbucks dont have it together yet..they screwed up my frapicino..it tasted like sewage water..lol..other than that big ups to cincinnati millz

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i don't think mills will do that well. i give it until after xmas, then we'll see stores closing. too many goofy little boutique type stores, not enough major anchors. plus they have waaay too much competition from other malls. tri-county, colrain, kenwood, even rookwood and the new development stuff at union center. mills is playing catch up and i think they have their work cut out for them. that mall has a history of bad karma, hard thing to shake.

 

plus they lack a lot of stores that people are looking for. places like the gap, abercrombie, etc. all the other malls have those, plus a lot of the same stores mills already has. so why goes to mills? sure it's nice, but seems destine to fail.. again. i was there friday, and yeah, it was crowded, but i didn't see many people actually buying stuff.

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That is why the Mills will survive, because people that are looking for the gap will go elsewhere but MOST people are not looking for the gap and this mall offers something different from the traditional Cincy mall. Plus if you are looking for the Gap, the Mills has a Guess outlet, which is better IMO.

 

Plus lets not forget one the best stores in Steve & Barry's. We are talking college and pro jackets for $7.99. If you haven't been there check it out. They have a large selection of UC, XU, MU, OSU merchandise for $7.99.

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What is the word on Cincinnati Mills?  I drove by the other day for the first time and it doesn't look like they have done much from the highway but put a bunch of signs up.  The really did very little to the facade - very disappointing.  Any word on its success?  Has anyone been.  If so, would you go back?  I think that mall is just doomed.  It is too close to Northgate and Tri-County.  I haven't seen any advertising for Holiday shopping.  You would think there would be tons since this is its first Holiday.  What do you think?

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I've been there three times.  There's like a million variations on the dollar store and bass pro shop.  I dont really like the stores but the inside of the mall does look really cool and keeps people entertained.  They got rid of the indoor amusement park though:(...but i hear it's been very sucessful.

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I have been around 8 times, more than all the other malls in Cincy combined since it opened.  I had my daughters birthday party at Wonderpark and everyone loved it and the parents went shopping and came back raving about the mall that had been in years.  Although it is "JUST" a mall, it is decent and more than I could have expected for a refurb.

 

The Wilson's Oulet in their alone is worth a trip to the mall.  $29-$39 leahter jackets.

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Jeez.....I have been a couple times. The first time I went, I said I would never go back, it was chintzy and lame. Some of the outlet stores are still retaredly expensive.  I gave it another shot and I was just very un-impressed with the whole thing. ut really thats just me because I had little interest in it to begin with. I did like Bass Pro though, it was neat to see the fish and whatnot.

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I like the old forest fair mall better with the ferris wheel $1. movies, food court, minature golf, arcade. Cincinnati mills is lame cheap overpriced dollar store junk, I bet they go out of business. Guitar center is the only reason for me to come close to this place.

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I see the cynics of Cincinnati are slowly making their way to Urban Ohio.

 

It is run by Mills Corp, not some half ass company like before.  The stores and mall are packed.  What the hell did you expect?  Disneyland?  Maybe you guys would have appreciated it more if they would have abandoned the mall all together and built an even bigger more sprawly mall in Monroe like they were once talking.  If anything you should be thankful Mills Corp chose to take a risk on this place instead of building a bigger one in Monroe that would have been even further away. 

 

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It fills a niche and I too highly doubt the failure of it, they have them all over and they are always well run strong malls. Millls has connections for when a store goes abandoned. I am not big on going to the mall so thats where most of my prejudice comes from.

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L.J. Hooker was no fly-by-night concern.  They are a major Australian real estate developer.

 

The mall then changed hands a couple of times, and the major anchors closed down or moved elsewhere.  For example, Parisian moved to Kenwood Towne Center.  Bonwit-Teller and B. Altman's closed altogether.  Tri-County staged a massive renovation that lured away shoppers.

 

Gator (the "half-ass" company) bought it in the 90s and brought in Bass Pro into the defunct Parisian location and also brought in the successful Kohl's store as an anchor.  They built the Wonderpark amusements.  The mall didn't have maximum occupancy, but it wasn't doing horribly.

 

What people conveniently forget is that the mall reached its lowest point AFTER THE MILLS CORP. bought it and decided to renovate it.  Most of the remaining tenants were given the boot.  Monte, this is the mall that you saw.

 

Monte, I also think you are trying to defend Cincinnati Mills to people who just don't like malls in general.  Call it "cynical" if you want, but that's not what it is.

 

 

 

 

 

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No I went to the mall a year before Mills Corp bought it, I saw it when I was visiting looking for a place to live.  I was in Cincy 7 times before I moved here the previous year to make sure this was the place we wanted to live.  Forest Fair was one of the malls we checked out because it was on the way back to St. Louis for us.

 

And the guy who built the mall was a fly by night.  He was a cocky idiot that failed horribly.  The mall has never looked this good, EVER!  The best occupansy they ever got before mills was 90%.

 

Cynical is what it is, it people don't like the mall because it is a "mall" than that is one thing but bashing it because it didn't meet their expectations of a disneyland wonder world is unnecessary.  That stuff is saved for "Cincinnati Tomorrow" and "Cincy Nation"

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