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Cleveland: Downtown: The Lumen (Playhouse Square Tower)

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Awesome news. Slowly but surely we are chipping away at the great parking lot plague and adding to the resident count. This tower, with the Keith Building across the street and the Playhouse Square arch between the two will make for an awesome entrance into downtown from the CSU lawns.

 

Bonus: Looks like this will include some world-class signage over the garage facade!

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Is there a basis for that Hippodrome Tower in the rendering or just a guess? Nice rendering, nonetheless!!

 

Just a guess by w28th[/member] and myself. It's presumed to be the Medical Mutual HQ, but if they split their new facilities between the suburbs and downtown, then their downtown presence won't be anywhere near as large.

 

And depending on what MM and Sherwin-Williams have in mind, there could be four or five cranes over Cleveland in a year or two. Then there's the county's Justice Center...


"Give me your tired, your poor, your huddled masses yearning to breathe free, the wretched refuse of your teeming shore. Send these, the homeless, tempest-tossed to me, I lift my lamp beside the golden door!" -- Lady Liberty

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BTW, here's Crain's take on the news of the day.....

 

Playhouse Square Foundation sets next act for Theater District

June 09, 2017 UPDATED 7 HOURS AGO

By STAN BULLARD   

 

Playhouse Square Foundation is casting itself in its biggest role yet as a downtown Cleveland real estate owner and operator: developer of a 34-story, $135 million apartment tower.

 

...In its news release on the project, James Ratner, chairman of the Playhouse Square Board of Trustees, said, "I'm sure people will wonder why a not-for-profit performing arts organization is building a high-rise apartment building, but this makes perfect sense when you consider that key components of our mission are to create an exciting district and drive economic vitality in the region. This investment is an example of our long-term real estate strategy, which is to build a working endowment to help secure the future of our historic theaters, and the entertainment and educational programs people enjoy in them."

 

Ratner is executive chairman of Forest City Realty Trust Inc. and a veteran of many multimillion-dollar realty projects around the nation. Ironically, Forest City's focus is now exclusively outside its hometown, because it hunts larger returns for shareholders than the region provides.

 

MORE:

http://www.crainscleveland.com/article/20170609/NEWS/170609801/playhouse-square-foundation-sets-next-act-for-theater-district


"Give me your tired, your poor, your huddled masses yearning to breathe free, the wretched refuse of your teeming shore. Send these, the homeless, tempest-tossed to me, I lift my lamp beside the golden door!" -- Lady Liberty

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A little more info in this presser from Playhouse Square.

 

Playhouse Square Plans 34-Story Apartment Tower

Jun 9, 2017

Destined to become an icon of the Cleveland skyline, an upscale apartment building will add to the distinct identity of the Playhouse Square District in early 2020. Situated on a one-acre site at the corner of Euclid Avenue and East 17th Street - replacing the parking lot across from the Connor Palace - the 34-story tower will host 319 apartments, 550 parking spaces and 22,000 square feet for resident amenities. Construction on the project will begin by late fall 2017.

“We have always taken a lead role in making sure our neighborhood is a vibrant destination in the heart of the city,” explained Playhouse Square President and CEO Art J. Falco. “Early on, we created a list of things we wanted to accomplish – become a premier touring destination for Broadway, welcome residents, develop an iconic identity for the neighborhood – and with each success building on the one before, we have achieved those goals. A high-rise development project is the next one of our long-held visions becoming a reality, and with the great demand for residential living downtown, the timing could not be better.”

Playhouse Square has partnered with Hines and Solomon Cordwell Buenz (SCB) to develop this project with the goal of amplifying the 24/7 live-work-play atmosphere of the Playhouse Square District. Playhouse Square will retain ownership of the property and engage the services of a management company yet to be determined.

“Hines is pleased to serve as development manager in bringing this state-of-the art apartment tower to one of the most vibrant communities in the Cleveland area,” said Hines Managing Director Brad Soderwall. “With our breadth of experience in upscale multifamily projects, this project will honor the quality and history for which the Playhouse Square District is known.”

Conceived by architecture, interior design and planning firm SCB, the design – will which go through the customary City of Cleveland design review process – includes several elements that refer to the surrounding theaters: on the tower, overlapping planes form a symbolic marquee and the graceful undulations in the garage façade recall a stage curtain. One of the tallest buildings in the area, the tower is largely composed of floor-to-ceiling glass, painted aluminum panels and exposed cast-in-place concrete, making a dynamic addition to the Cleveland skyline.

SCB Design Principal Devon Patterson explained, “We used glass to differentiate the tower from the historic buildings along Euclid Avenue and make the building into a beacon for the entertainment corridor, visible from downtown Cleveland. To mark the integration of this new residential community into the exuberant energy of the Playhouse Square District, we divided the form of the tower into three tiers that rotate out from the city grid at different levels that respond to the heights of the surrounding buildings. The northern edge of the building creates a signature profile, and the building is shifted over Euclid Avenue to provide residents with spectacular views.”

Residents will enjoy commanding views and resort-quality amenities including courtyard terrace with grill area and fireside lounge; electric car charging and car wash stations; pet spa; bike storage and repair station; concierge services; business and fitness centers; heated lap pool and more. Special care has been taken to create a complete separation of public and private traffic within the garage to ensure residents, theater guests and other visitors have an optimal experience.

Vocon, a leader of providing architecture and interior design services in Northeast Ohio, introduced this development site to SCB in 2015 and and will be responsible for coordination approvals and compliance with codes.  They will have a project architect embedded in the SCB Chicago office and an active local role in contract administration.

“I’m sure people will wonder why a not-for-profit performing arts organization is building a high-rise apartment building,” said Jim Ratner, Chairman of the Playhouse Square Board of Trustees, “but this makes perfect sense when you consider that key components of our mission are to create an exciting district and drive economic vitality in the region. This investment is an example of our long-term real estate strategy, which is to build a working endowment to help secure the future of our historic theaters, and the entertainment and educational programs people enjoy in them.”

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This tower reminds me of the Legacy at Millennium Park tower in Chicago.  And with good reason.  The same architect firm of Solomon, Cordwell, Buenz designed both buildings. 

 

I really like the glassy design.  The Beacon should have been a glassy tower too especially with the existing garage as the base.

 

 

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Urban options aren't too plentiful in Akron. Until there are more options' date=' Cleveland is the only real urban liveable location in Northeast Ohio. [/quote']

 

More accurately, Cleveland is the only real urban livable location in Northeast Ohio.

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^No. It's not. Let's not turn this into some stupid city vs city trolling.

 

I feel like since the last time I went home to Cleveland so many great projects have been announced or started construction. Can't wait to see this one rise and get to check out more of what I've missed next time I'm around.

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Video at the link below.......

 

34-story upscale apartment tower coming to Playhouse Square District

POSTED 9:19 AM, JUNE 9, 2017, BY DARCIE LORENO AND MATT WRIGHT, UPDATED AT 09:23AM, JUNE 9, 2017

 

CLEVELAND, Ohio -- An upscale, 34-story apartment tower will soon be a fixture in Playhouse Square.

 

...The project comes amid a flurry of downtown development. The Downtown Cleveland Alliance said 1,000 new apartments will be added this year, with occupancy rates remaining high.

 

DCA President and CEO Joseph Marinucci said the growth is sustainable. While other similar cities have 2 percent of their regional populations living downtown, that figure is only .5 percent in Cleveland.

 

“The reality is that although we've made great progress, when you compare us to other comparable mid-sized cities with downtowns like ours, we're really at the front end of that demand cycle,” Marinucci.

 

MORE:

http://fox8.com/2017/06/09/34-story-upscale-apartment-tower-coming-to-playhouse-square-district/


"Give me your tired, your poor, your huddled masses yearning to breathe free, the wretched refuse of your teeming shore. Send these, the homeless, tempest-tossed to me, I lift my lamp beside the golden door!" -- Lady Liberty

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I honestly think that's a fair compromise. If they didn't include retail there's a reason for it. I'm not saying it's great for street life to not have an activated ground floor, but at the same time the proportion of "people above" to "necessary retail space on the ground" in Cleveland is low. It may become obvious quickly after completion that they have demand for retail space or it may take a handful of years before continued development pushes for retail space demand at this edge of Downtown. I'm okay as long as it truly is possible that some space is able to be converted in some manner in the future.

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It literally is across the street from one of the largest Theater districts in a America.....It has to have space for Restaurants and shops.  I'm hopeful the city forces it up front.....

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But to be fair that crowd that frequents the theaters is typically the "get in your car and go home" crowd so it isn't yet seen if a ground level space directly in this spot really works.

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I understand that....But I'm part of the "please put in more restaurants" crowd who wants more options.  This will be my future home...And by putting the garage there, Playhouse is wanting to direct more people to the Euclid side.  Just put the space in now, Don't worry about correcting it later.....This spot demands it. 

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Here's the Litt piece....

 

Playhouse Square apartment tower design is underwhelming: Steven Litt (photos)

http://www.cleveland.com/architecture/index.ssf/2017/06/early_designs_show_playhouse_s.html#incart_river_mobileshort_home


"Give me your tired, your poor, your huddled masses yearning to breathe free, the wretched refuse of your teeming shore. Send these, the homeless, tempest-tossed to me, I lift my lamp beside the golden door!" -- Lady Liberty

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From that Litt piece, to answer a question posed upthread:

 

At ground level on the Euclid side, the garage will initially have two-foot-deep display windows that Patterson said would be programmed by Playhouse Square.

 

In the future, as demand for retail rises in the neighborhood, Playhouse Square could sacrifice a row of parking at ground level and insert 5,000 square feet of retail in the garage.

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There are very few storefront vacancies nearby.  Not only is this across from the theaters, it's right next to an increasingly residential university.  I wonder what they're using for a demand metric.  This is one of those situations where the city might offer assistance in doing the right thing.  Litt compares the current proposal to Superior between 9th and 12th, a perfect example of what not to do.

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Yeah it's a terribly stupid strategy to not initially include retail. This is in the heart of Playhouse Square, and there are no significant nearby vacancies. I hope someone puts some pressure on them to add retail right away (as well as diverting the garage entrances to E 17th). Is there going to be a public meeting about this?

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They built "future retail opportunities" into the Gateway garage on Huron should retail space be needed in the future. Makes everyone feel good now but it will never be turned to retail.

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^ agree on the retail!!  I also read that the Euclid entrance will be for residents of tower and other entrance will be for everyone else.  They want to keep them separate. 

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^ Still not a good idea. They can still have 2 separate entrances without using Euclid at all. They could have an entrance on E. 17th and another entrance on Brownell Ct. IMO, I don't think we should be supporting anything that promotes more vehicular traffic on Euclid.

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Wow, they're not messing around.

 

PLAYHOUSE SQUARE

 

Back Return to Case List | Start Over | Print Report (PDF format)

 

Project Information

 

Downtown/Flats Case #  DF 2017-041

Address: Euclid Avenue and East 17th Street

Company: Solomon Cordwell Buenz

Architect: Solomon Cordwell Buenz

Description:

 

New residential and parking structure

Notes:

 

Several preliminary meetings were held.

 

http://planning.city.cleveland.oh.us/designreview/brd/detailDR.php?ID=2507&CASE=DF%202017-041

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I was concerned at first because the building contrasts so much with the surroundings. But then I realized that you see that contrast in all "big" cities. I too hope that garage access is moved to a side street, and that retail is a part of the mix. The rendering looks promising that they will be embracing the sidewalk in some way.

 

Well, there is a 22-story building across the street, a 16-story building next door and a new 11-story residential building a block away. But this will definitely fill out the skyline more....

 

2013:

33366668793_df7bcf90d7_b.jpgcleveland from lake erie-large by Ken Prendergast, on Flickr

 

2023?

34137311596_a85d70212b_b.jpgcleveland from lake erie 2-labeled by Ken Prendergast, on Flickr

 

Cleve York?

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Posted on the previous page.


"Give me your tired, your poor, your huddled masses yearning to breathe free, the wretched refuse of your teeming shore. Send these, the homeless, tempest-tossed to me, I lift my lamp beside the golden door!" -- Lady Liberty

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its great to see this long, long, long rumored project is finally a go.

 

319 apts in the building? so i think we can safely assume around 5-600 people living there, yes? and thus, 5-600 more people living downtown -- and that is the best news of all.

 

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Design review got pushed back one week....

 

Graphics! Renderings! Pretty pictures! A few more are at:

http://planning.city.cleveland.oh.us/designreview/drcagenda/2017/06232017/index.php

 

DOWNTOWN/FLATS DESIGN REVIEW

DF2017-041 – Playhouse Square Residential Tower New Construction: Seeking Conceptual Approval

Project Location: Euclid Avenue & East 17th Street

Project Representatives: Joe Fox, Solomon Cordwell Buenz

Brad Soderwall, Hines

Art Falco, Playhouse Square

 

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"Give me your tired, your poor, your huddled masses yearning to breathe free, the wretched refuse of your teeming shore. Send these, the homeless, tempest-tossed to me, I lift my lamp beside the golden door!" -- Lady Liberty

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^ I like the tower more after seeing those renderings. There is more dynamism and movement in the facede than I had noticed before. The small outcroppings to provide different angles for interior views looking out really helps to break up what I thought were going to be flat glass walls.

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After seeing those renderings, the Tower is spectacular....and it seems that there are some balconies worked in.  The garage is growing on me....but still hope they push to include the retail from the start.  Build this so i can move in!!

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I think the East-facing elevation facing the street is a disappointment.  The South side not so much, since other things may eventually happen on adjoining lots

 

The East-facing side of the tower deserves at least something; a minimal cant, slice, sculpt, or some kind of faceted treatment that hints at the more sculptural elements of the West-facing elevation.  It's like a mullet with all the party on the West, and strictly business on the East.

 

No need to go full-on. but something to break up the tired Internationalist file cabinet look that it currently presents will be great.

This is my only gripe other than the bland facade and the hokey frame surrounding the garage portion on Euclid. 

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I love the "portal" it creates with the Keith building on Euclid, especially with the PHS arch. I really don't like the garage, especially with out any signage. I think the advertising helps create a busy feel that fits in well with the theaters. Without it, it really is just like you're looking at Walnut Ave. The tower itself is spectacular.

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I love the "portal" it creates with the Keith building on Euclid, especially with the PHS arch. I really don't like the garage, especially with out any signage. I think the advertising helps create a busy feel that fits in well with the theaters. Without it, it really is just like you're looking at Walnut Ave. The tower itself is spectacular.

 

Perfect word choice. In all honesty, for kids searching to go to college at a "city campus", looking west down Euclid from Cleveland State will certainly provide the "in the city" feel. One of my biggest grievances with Downtown is that we don't have enough "portal"-like perspectives. We get it a big on 9th in the stip from PNC to Ameritrust as well as on Superior from the 5/3 Building to 1717, but we could certainly use more of it! Hopefully the addition of the Beacon provides it down Euclid as well.

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this garage is irksome.  There shouldn't be a Euclid avenue garage entrance in the middle of an entertainment district and there should be retail.  They're building this like the oswald garage on superior and should be building it like the garage at 515 euclid. 

 

Wasn't there just some initiative pushed by the city to force parking structures to have groundfloor retail?

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