Jump to content
Sign in to follow this  
Guest CornerCurve

Cleveland: Downtown: Office Tower & Ferrari Showroom

Recommended Posts

http://www.cleveland.com/entertainment/index.ssf/2014/07/drake_plans_a_move_to_clevelan.html

 

Surely Drake, Lebron, Manziel and their friends can convince Ferrari to go ahead with this project? :P

 

OH GAWD!  Normally I would suggest a certain neighborhood, but you folks on the Westside can have him!  However, considering he's Jewish he'll probably end up in CH or SH!

Share this post


Link to post
Share on other sites

I've been digging around and just want to add that this concept is certainly not dead.  Will it end up as originally planned, I'm not sure, but don't believe as said in the original cleveland.com article that Ferrari wasn't interested.  I'm hearing quite the opposite, they were very impressed.  There is a bit of turnover and upheaval at the top of Ferrari at the moment and in that transition this proposal was not seen as necessary by Ferrari leadership, however with the new guard moving in (Sergio Marchionne) Ferrari is looking to up production by 3000 cars worldwide in the near future.  As that new business plan takes shape, expansion (a few more dealerships) in inevitable.  Bottom line, don't be surprised if this story pops up again in 2015.

Share this post


Link to post
Share on other sites

Thanks for the new info. It is quite a bold concept as one could see just by our reaction here at UO! :P but it will be interesting to see if anything pans out

Share this post


Link to post
Share on other sites

I've been digging around and just want to add that this concept is certainly not dead.  Will it end up as originally planned, I'm not sure, but don't believe as said in the original cleveland.com article that Ferrari wasn't interested.  I'm hearing quite the opposite, they were very impressed.  There is a bit of turnover and upheaval at the top of Ferrari at the moment and in that transition this proposal was not seen as necessary by Ferrari leadership, however with the new guard moving in (Sergio Marchionne) Ferrari is looking to up production by 3000 cars worldwide in the near future.  As that new business plan takes shape, expansion (a few more dealerships) in inevitable.  Bottom line, don't be surprised if this story pops up again in 2015.

 

Thanks for the info. In fact, I would think that if Stark's project is successful, it only helps this project by creating critical mass.


"Life is 10% what happens to you and 90% how you respond." -- Coach Lou Holtz

Share this post


Link to post
Share on other sites

I've been digging around and just want to add that this concept is certainly not dead.  Will it end up as originally planned, I'm not sure, but don't believe as said in the original cleveland.com article that Ferrari wasn't interested.  I'm hearing quite the opposite, they were very impressed.  There is a bit of turnover and upheaval at the top of Ferrari at the moment and in that transition this proposal was not seen as necessary by Ferrari leadership, however with the new guard moving in (Sergio Marchionne) Ferrari is looking to up production by 3000 cars worldwide in the near future.  As that new business plan takes shape, expansion (a few more dealerships) in inevitable.  Bottom line, don't be surprised if this story pops up again in 2015.

 

You seem to have some knowledge of this. Can you see Bernie Moreno possibly building a downtown showroom in that space for his Collection Auto Group just as a showroom w/o the tower? Bringing all of his brands including Ferrari under one roof, or is it his intention to ultimately have a stand alone Ferrari dealership. Any thoughts?

Share this post


Link to post
Share on other sites

You seem to have some knowledge of this. Can you see Bernie Moreno possibly building a downtown showroom in that space for his Collection Auto Group just as a showroom w/o the tower? Bringing all of his brands including Ferrari under one roof, or is it his intention to ultimately have a stand alone Ferrari dealership. Any thoughts?

 

-----------------------------------

 

 

 

I kind of doubt an all under one roof concept.  Under today's North America rules, Ferrari's preference is to be a stand alone dealership.  They will however allow shared floor space with a Maserati franchise (both under FCA umbrella), but with reasonably clear divisions in the floor plans so the two makes aren't closely parked next to each other.  It will be all Ferrari or Ferrari/Maserati combo and nothing else.  There has been all under one roof concepts before, but Ferrari has put a stop to it.  One that comes to mind is Midwestern Auto Group in Columbus, they had Ferrari, Aston Martin, and Bentley all squeezed into one building and Ferrari forced the dealer principle to move Ferrari to separate themselves. 

 

Bernie's space in N. Olmsted is to the max, he has been expanding onto Brookpark Rd. of late and with more land available I could see one of his franchises moving to another new building on Brookpark to lean out the pile up in N. Olmsted, but I highly doubt it will be Ferrari, there is no way in hell they'll approve putting a Ferrari dealership near strip joints and adult bookstores.  So the the downtown location is still the preferred Ferrari dealer location.

 

As far as building the dealership without the office/condo building, I'll have to get back to you.  I was told the Ferrari liked the "forward statement" the project made, in other words, this dealership would be a game changer, not just for Ferrari, but for all exotic car dealerships.  Most Ferrari North America dealerships, with the exception Wynn hotel franchise in Vegas are just boxes, some are in nicer areas than others, some are 2 levels with a lot of glass (like Ferrari Long Island), but I'm not sure if any are real game changers, this is one big reason why this project is still alive.  Of course Bernie's reputation, sales #'s and customer service ratings don't hurt either.  If I find anything more, I'll leave a post.

 

 

 

 

Share this post


Link to post
Share on other sites

Bernie's space in N. Olmsted is to the max, he has been expanding onto Brookpark Rd. of late and with more land available I could see one of his franchises moving to another new building on Brookpark to lean out the pile up in N. Olmsted, but I highly doubt it will be Ferrari, there is no way in hell they'll approve putting a Ferrari dealership near strip joints and adult bookstores.  So the the downtown location is still the preferred Ferrari dealer location.

 

 

Huh? There are no strip joints and adult bookstores in North Olmsted. Those are five miles east in the City of Brook Park.

 

Otherwise, good discussion.


"Life is 10% what happens to you and 90% how you respond." -- Coach Lou Holtz

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  

  • Recently Browsing   0 members

    No registered users viewing this page.

×
×
  • Create New...